Personal and Other Information
What is “Personal Information”?
Children’s Online Privacy Protection Act Notice: SmileFy does not knowingly collect Personal Information from children under the age of eighteen. The Website and its content are not directed to children under the age of 18. In the event that we learn that we have unknowingly collected Personal Information from a child under the age of 18 without parental consent, we will delete that information as quickly as reasonably possible.
What Types of Non-Personal Information Do We Collect?
Other information can be collected from the user’s use and navigation of the Website – such as device-specific information — for example, a user’s hardware type, operating system version, unique device identifiers (UUID), mobile network information, and server log information (typically, a user’s IP address, browser type, browser language, date and time of request and cookies – discussed separately below).
How does SmileFy Collect Personal Information?
When you use the Website, our servers automatically record some of your log-in information (including your web request), your IP address, your browser type, your hardware type, and other types of Anonymous Information identified above, any referring websites/URL’s, the number of clicks you implemented on the Website, what pages you viewed and other such information. This information helps us improve the Website and more accurately provide it to you.
How does SmileFy Use Personal Information Collected?
SmileFy uses your Personal Information to authenticate your access and use of the Website; to respond to your e-mail inquiries (when we deem such response to be appropriate); to respond to your submission of “Contact Me,” “Register Now,” “Get Started,” “Message Provider,” or other forms which involve your requests for information from us; to send you notices about changes to the Website; to send you notices about our services (including service-related announcements): to send you marketing information through our CRM system; and to manage and improve the Website to optimize our products and services.
We may also use your Personal Information (such as search terms) to optimize our exposure and availability on external web search engines such as Google©.
SmileFy, like many businesses, sometimes engages other companies (“Service Providers”) to perform certain business-related functions (such as maintaining databases, distributing information, processing transactions, and hosting services). When SmileFy engages a Service Provider to provide such business-related functions, we provide them with the information they need to perform such function, and such information may include Personal Information of a user. Service Providers are typically authorized to use such information only as necessary to provide such services to SmileFy. SmileFy will never share Personal Information you provide us to third parties.
Google© Analytics. The Website may employ Google© Analytics advertising features that collect data about your traffic via Google© advertising cookies and anonymous identifiers (see “Tracking Cookies/Web Beacons/Social Media Widgets” below) as well as data collected through standard Google© Analytics implementation. SmileFy strives to adhere to Google© Analytics Advertising policies. SmileFy will not facilitate the merger of personally-identifiable information with non-personally identifiable information collected through any Google© advertising product or feature. SmileFy reserves the right to test, turn-on or turn-off any of the Google© Analytics features from time to time without notice to you. By utilizing certain Google© Analytics Advertising Features, SmileFy is required to disclose the following information:
• The Website may employ Google© Analytics Display Advertising features.
• The Website and other third-party vendors may use first-party cookies (such as the Google© Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together.
• Visitors to the Website site can opt-out of the Google© Analytics Advertising Features used, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out).
SmileFy stores Personal Information using generally accepted encryption and data-storage technology (such as SSL). We cannot guarantee that any information is totally secure. Even though SmileFy reviews its encryption, data storage and data processing practices and security measures from time to time, third parties may unlawfully access, intercept or otherwise become aware of Personal Information or private communications. SmileFy does not represent or warrant that the Website is protected from such unlawful interception or other harmful events, such as computer viruses, malware, data mining and security or privacy threats. We are not responsible for intercepted information sent via electronic means, including e-mail or e-commerce transactions. You hereby release SmileFy, and its officers, directors, members, managers, employees, agents and assigns, from any and all claims, costs or expenses arising out of or relating to the use of information intercepted or accessed by third parties in an unauthorized or unlawful manner.
Tracking Cookies/Web Beacons/Social Media Widgets
An internet tracking cookie (or HTTP cookie) or web beacon is a small piece of text or code stored on a user’s device by a web browser (such as Internet Explorer©, Apple© Safari©, Google© Chrome©, or Mozilla© Firefox©). Web pages (like those incorporating the Website) use tracking cookies for authentication, session navigation tracking, and storing site preferences. We use tracking cookies to better serve you when you return to the Website.
If you do not want to enable the Website to place tracking cookies on your computer, you can adjust your web browser’s security settings to block tracking cookie placement. You can also adjust your web browser settings to notify you when your computer receives a tracking cookie, which gives you a chance to decide whether or not to accept the tracking cookie before it is placed on your device. If you decide not to accept a tracking cookie from the Website, you may not be able to use all of the features of the Website.
We may collect non-personally identifiable information about how users of the Website navigate to and through the Website, including the number of visits to the Website and specific pages visited while at the Website and the IP addresses of those visitors to the Website. We may aggregate this statistical information and use it to help us administer and to enhance the Website and for research and development, user analysis and business decision-making. These aggregate statistics also may be provided to our marketing affiliates for use in our marketing or advertising activities and/or to assist Service Providers in connection with processing information or maintaining the operation of the Website.
Becoming a SmileFy Customer
Testimonials: We may post customer testimonials on the Website which may contain Personal Information, such as the customer’s name, photograph, location, and industry. We obtain our customers’ consent to post their Personal Information along with the testimonial, prior to posting the testimonial.
Third Party Site Links
Governing Law; Individual Nature of Claims
ALL USERS OF THE WEBSITE AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WHETHER IN ARBITRATION OR IN COURT WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED OR REPRESENTATIVE ACTION. Users of the Website further agree that any claim against SmileFy or its affiliates is personal to the user, and any such claim shall only be resolved by an individual arbitration, and shall in no event be brought as a class arbitration, a class action, or any other representative proceeding. The arbitrator may only conduct an individual arbitration, and may not consolidate more than one person’s claims and may not preside over any form of representative or class proceeding.
Last mod. February 2018